Vita

Andreas Waldner

1981 -
1981

Professional training as a confectioner, Bäckerhaus Veit GmbH

Large bakery and confectioner. A fundamental part of the education was manufacturing of food in serial production, with constantly requirement to work improvement under quality and time aspects. 
www.baeckerhaus-veit.de

1983 -
1983

Advanced technical college entrance qualification

One-year vocational college for obtaining the advanced technical college entrance qualification, Fritz-Ruoff-Schule Nürtingen

1985 -
1985

Military service

Basic training as radioman: airborne signal company 9 in Bruchsal
Term of service: tank battalion 303 in Münsingen

1986 -
1986

Study of business administration, Nürtingen University of Applied Sciences

  • Degree: Diplombetriebswirt (FH), focus on marketing
  • Internship 1: Brewery Schwabenbräu, Sales
  • Internship 2: Stuttgart Kickers, Sports Marketing
  • IHK instructor aptitude test
  • Diploma thesis: "Advertising for men" - Limitations of sports advertising by the general right of personality".
  • www.hfwu.de
1990 -
1990

Internship program at Creative Entertainment Services , Los Angeles - Hollywood/USA

Initial work experience with entertainment marketing and US ameriacan management and marketing philosophy. Volunteer at golf tournament RMCC invitational Sherwood Country Club, hosted by Greg Norman.
www.sparkam.com

1990 -
1990

Marketing and market research, Richard Hirschmann GmbH & Co. KG

Market research administrator:

  • Implementation of market analysis for five business units
  • Sales planning
  • Setup of a databased-assistet tool for competition observation
  • Implementation of a survey to the trade fair industry and optimisation of the exhibition controlling instrument
  • Implementation of a market research planning kit for the business units connectors and intruder alarm systems
  • Market potential analysis and progress forecast
  • Product and customer structure analysis
  • Industries forecasts and correlation to Kondratjew cycles
  • Preperation of a representative market study based on in-depth interviews for the product area lab material
  • Team leader of the project: strategy for the market penetration and exploitation for the busniess unit connectors

Referent marketing and advertising, department public relations:

  • Coordination of the marketing communication measures of the business units
  • Setup of a new promotional line
  • Organisation of presentation and choice of advertising agencies
  • Supervisior of corporate identity
  • Corporate design dvancement and enforcement
  • Realistation of product placements for the business unit satellite antennas
    www.hirschmann.de
1995 -

today

Founding partner, ESB Marketing Consult AG, St. Gallen/Switzerland

  • Consulting of companies to questions of sponsoring, event marketing and promotion
  • Implementation of corporate design
  • Developing and execution of workshops and seminars 
  • Creation of industry surveys (automobile and brewery)
  • Publication of specialized articles
    www.esb-online.com
1996 -

Foundation of WALDNER.TV Entertainment Marketing

  • Agency specialising in below-the-line advertising (product placement, sponsoring and event marketing)
    www.waldner.tv

today

1996 -
1996

Lecturer at Nuertingen Geislingen University

  • Lectures in marketing and communication, particularly new communication tools
  • Supervision of theses
  • Research project:product placement monitor 1996 (St. Gallen), 1998, 2000, 2002, 2004, 2005, 2006, 2008, 2010
    www.hfwu.de
2001 -
2001

Press spokesman, MIT medium-sized and economy association of the Christian Democratic Union Baden-Württemberg district chapter Esslingen

1999 -
1999

Lecturer Export Academy Baden-Württemberg at Reutlingen University

Lectures to the topic marketing, particularly below-the-line advertising, extra occupational study programme
www.eabw.org

2018 -

today

Chairman, Placement Association

  • Statements to latest industries topics
  • Accomplishment of workshops, seminars and general meetings
  • Association advancement 
  • www.placementverband.eu
2018 -

today

Member, Committee Media and Film Industry IHK Reutlingen

Nationally the first panel that takes care for issuses at the interface between media, real economy and policy.

2019 -

Blog operator, Branded Entertainment Online

today

1981 -
1981

Vocational training as confectioner, Bäckerhaus Veit GmbH

Large bakery and confectioner. A fundamental part of the education was manufacturing of food in serial production, with constantly requirement to work improvement under quality and time aspects. 
www.baeckerhaus-veit.de

1983 -
1983

University of applied sciences entrance qualification, Fritz-Ruoff School

On-year business college to obtain entrance qualification for the university of applied sciences

1985 -
1985

Military service

Basic training as radioman: airborne signal company 9 in Bruchsal
Term of service: tank battalion 303 in Münsingen

1986 -
1986

Study of business administration, Nürtingen University of Applied Sciences

  • Degree: Diplombetriebswirt (FH), focus on marketing 
  • Internship 1: Brewery Schwabenbräu, Sales
  • Internship 2: Stuttgart Kickers, Sports Marketing 
  • IHK instructor qualification exam 
  • Diploma thesis: "Advertising for men" - Limitations of sports advertising by the general right of personality". 

www.hfwu.de

1990 -
1990

Internship program at Creative Entertainment Services , Los Angeles - Hollywood/USA

Initial work experience with entertainment marketing and US ameriacan management and marketing philosophy. Volunteer at golf tournament RMCC invitational Sherwood Country Club, hosted by Greg Norman.
www.sparkam.com

1990 -
1990

Marketing and market research, Richard Hirschmann GmbH & Co. KG

Market research administrator:

  • Implementation of market analysis for five business units
  • Sales planning
  • Setup of a databased-assistet tool for competition observation
  • Implementation of a survey to the trade fair industry and optimisation of the exhibition controlling instrument
  • Implementation of a market research planning kit for the business units connectors and intruder alarm systems
  • Market potential analysis and progress forecast
  • Product and customer structure analysis
  • Industries forecasts and correlation to Kondratjew cycles
  • Preperation of a representative market study based on in-depth interviews for the product area lab material
  • Team leader of the project: strategy for the market penetration and exploitation for the busniess unit connectors

Referent marketing and advertising, department public relations:

  • Coordination of the marketing communication measures of the business units
  • Setup of a new promotional line
  • Organisation of presentation and choice of advertising agencies
  • Supervisior of corporate identity
  • Corporate design dvancement and enforcement
  • Realistation of product placements for the business unit satellite antennas
    www.hirschmann.de
1995 -

today

Founding partner, ESB Marketing Consult AG, St. Gallen/Switzerland

  • Consulting of companies to questions of sponsoring, event marketing and promotion
  • Implementation of corporate design
  • Developing and execution of workshops and seminars 
  • Creation of industry surveys (automobile and brewery)
  • Publication of specialized articles
    www.esb-online.com
1996 -

today

Foundation of WALDNER.TV Entertainment Marketing

  • Agency specialising in below-the-line advertising (product placement, sponsoring and event marketing)
  • www.waldner.tv
1996 -
1996

Lecturer at Nuertingen Geislingen University

  • Lectures in marketing and communication, particularly new communication tools
  • Supervision of theses
  • Research project:product placement monitor 1996 (St. Gallen), 1998, 2000, 2002, 2004, 2005, 2006, 2008, 2010
  • www.hfwu.de
2001 -
2001

Press spokesman, MIT medium-sized and economy association of the Christian Democratic Union Baden-Württemberg district chapter Esslingen

1999 -
1999

Lecturer Export Academy Baden-Württemberg at Reutlingen University

Lectures to the topic marketing, particularly below-the-line advertising, extra occupational study programme
www.eabw.org
2018 -

today

Chairman, Placement Association

    • Statements to latest industries topics
    • Accomplishment of workshops, seminars and general meetings
    • Association advancement
  • www.placementverband.eu
2018 -

today

Member, panel for media and fim business Chamber of Commerce and Industry in Reutlingen

Nationally the first panel that takes care for issuses at the interface between media, real economy and policy.

2019 -

today

Blog operator, Branded Entertainment Online