Image: Pop-Art ANDORA - Minimax Design Fire Extinguisher Launch Campaign
What is Marketing?
Marketing is the economic explanation for the principle according to which companies or organisations operate. It means to meet the prevailing human needs with an offer to satisfy them. Therefore, marketing is the basis of the existence of companies and organisations in market-oriented social systems...
PROPKO Summit and Award
Kai Wiesinger receives the PROPKO Award 2016 for "The paint is off" with Opel.
Creation and publication of the Product Placement Monitor 2010 in the publication series of the Nürtingen-Geislingen University for Economy and Environment
Dedication to accuracy and functionality in tradition of the Swabian work ethos.
Not only based on theory but essentially by practical implementation at the forefront
Many projects and companies do not start successful from the beginning, but become so in the process, including attempts - failures - improved attempts, combined with common sense and persistence